1. Introduction
1.1 Seller Partner ("we," "us," or "our") operates the website https://sellerpartner.in/ and provides e-commerce consultancy and marketplace management services to businesses in India.
1.2 This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Website or engage our Services.
1.3 We are committed to protecting your privacy and ensuring the security of your personal information in accordance with applicable Indian data protection laws, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
1.4 By using our Website or Services, you consent to the collection and use of your information as described in this Privacy Policy.
2. Information We Collect
2.1 Information You Provide Directly
We collect information that you voluntarily provide to us, including:
Personal Information:
- Name and business name
- Email address and phone number
- Business address and registered office details
- GST number and tax identification details
- Bank account information for payment processing
- Government-issued identification documents (PAN, Aadhaar, business registration certificates)
Business Information:
- Product catalogs and descriptions
- Inventory data and pricing information
- Business strategies and goals
- Marketplace seller account credentials
- Financial information and sales data
- Customer data necessary for service delivery
- Communication Information:
- Inquiry forms and contact requests
- Email correspondence and chat conversations
- Phone call records and meeting notes
- Feedback, reviews, and testimonials
2.2 Information Collected Automatically
When you visit our Website, we automatically collect certain technical information:
- Device and Usage Information:
- IP address and device identifiers
- Browser type and version
- Operating system information
- Pages visited and time spent on pages
- Referring website addresses
- Click-stream data and navigation patterns
Cookies and Similar Technologies:
- Session cookies for website functionality
- Analytics cookies to understand user behavior
- Preference cookies to remember your settings
- Marketing cookies for targeted advertising (with consent)
2.3 Information from Third Parties
We may receive information about you from:
Marketplace Platforms:
- Account performance data from Amazon, Flipkart, Myntra, and other marketplaces
- Sales reports and analytics
- Customer reviews and ratings
- Compliance and account health metrics
Business Partners:
- Referral information from partners or affiliates
- Verification data from payment processors
- Background check information for compliance purposes
3. How We Use Your Information
3.1 We use collected information for the following purposes:
Service Delivery
- Setting up and managing marketplace seller accounts
- Creating and optimizing product listings
- Managing inventory and processing orders
- Monitoring account health and compliance
- Providing advertising and marketing services
- Generating performance reports and analytics
- Communicating about service delivery and updates
Business Operations
- Processing payments and invoicing
- Verifying identity and preventing fraud
- Maintaining business records and documentation
- Complying with legal and regulatory requirements
- Enforcing our Terms and Conditions
Communication
- Responding to inquiries and support requests
- Sending service notifications and updates
- Providing newsletters and marketing communications (with consent)
- Gathering feedback to improve our Services
Website Improvement
- Analyzing website usage and performance
- Improving user experience and functionality
- Developing new features and services
- Conducting research and analytics
4. Legal Basis for Processing
4.1 We process your personal information based on the following legal grounds:
Consent: You have given explicit consent for specific processing activities, such as marketing communications.
Contract Performance: Processing is necessary to fulfill our service agreements with you.
Legal Obligation: Processing is required to comply with applicable laws, regulations, and court orders.
Legitimate Interests: Processing is necessary for our legitimate business interests, such as fraud prevention, security, and business analytics, provided these interests do not override your privacy rights.
5. How We Share Your Information
5.1 We do not sell your personal information to third parties.
5.2 We may share your information with:
- Service Providers and Partners
- Payment processors for transaction handling
- Cloud hosting providers for data storage
- Analytics platforms for performance tracking
- Communication tools for email and messaging services
- Technology vendors supporting our operations
Marketplace Platforms
- Amazon, Flipkart, Myntra, Ajio, TataCliq, Meesho, and other platforms where we manage your seller accounts
- Information shared is limited to what's necessary for account management and compliance
Legal and Regulatory Authorities
- Government agencies when required by law
- Law enforcement in response to valid legal requests
- Tax authorities for GST and tax compliance
- Courts and tribunals in legal proceedings
Business Transfers
- Potential buyers, successors, or assignees in case of merger, acquisition, or sale of business assets
5.3 All third parties with whom we share information are required to maintain confidentiality and use information only for specified purposes.
6. Data Security
6.1 We implement reasonable technical and organizational security measures to protect your information, including:
- Encryption of sensitive data in transit and at rest
- Secure socket layer (SSL) technology for website communications
- Access controls and authentication mechanisms
- Regular security assessments and updates
- Employee training on data protection practices
- Confidentiality agreements with staff and contractors
6.2 Despite our security measures, no method of transmission or storage is completely secure. We cannot guarantee absolute security of your information.
6.3 You are responsible for maintaining the confidentiality of your account credentials and for any activities conducted through your accounts.
6.4 In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law.
7. Data Retention
7.1 We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
7.2 Specific retention periods include:
- Active Client Data: Retained for the duration of the service relationship plus 3 years
- Financial Records: Retained for 7 years as required by Indian tax laws
- Communication Records: Retained for 3 years after last contact
- Website Usage Data: Retained for up to 2 years
- Marketing Data: Retained until consent is withdrawn or 2 years of inactivity
7.3 After retention periods expire, we securely delete or anonymize your information.
7.4 Some information may be retained longer if required for legal compliance, dispute resolution, or enforcement of agreements.
8. Your Rights and Choices
8.1 You have the following rights regarding your personal information:
Access and Portability
- Request access to personal information we hold about you
- Receive a copy of your data in a structured, commonly used format
Correction and Update
- Request correction of inaccurate or incomplete information
- Update your account and contact information
Deletion
- Request deletion of your personal information, subject to legal retention requirements
- Close your account and remove associated data
Restriction and Objection
- Request restriction of processing in certain circumstances
- Object to processing based on legitimate interests
- Opt out of marketing communications at any time
Withdrawal of Consent
- Withdraw consent for processing activities that require consent
- Note that withdrawal may affect our ability to provide certain Services
8.2 To exercise these rights, please contact us using the information provided in Section 14.
8.3 We will respond to requests within 30 days, as required by law. Some requests may require identity verification for security purposes.
8.4 You have the right to lodge a complaint with relevant data protection authorities if you believe your privacy rights have been violated.
9. Cookies and Tracking Technologies
9.1 Our Website uses cookies and similar technologies to enhance user experience and analyze website performance.
Types of Cookies We Use
Essential Cookies:
- Required for website functionality
- Enable core features like security and accessibility
- Cannot be disabled without affecting website performance
Analytics Cookies:
- Help us understand how visitors use our Website
- Collect aggregated information on page visits and user behavior
- Used with Google Analytics and similar platforms
Functional Cookies:
- Remember your preferences and settings
- Provide enhanced features and personalization
- Store language preferences and region settings
Marketing Cookies:
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Track your browsing activity across websites
-
Enable targeted advertising and remarketing
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Used only with your explicit consent
9.2 You can control cookie settings through your browser preferences. Disabling certain cookies may limit website functionality.
9.3 We use Google Analytics to analyze website traffic. You can opt out using the Google Analytics Opt-out Browser Add-on.
9.4 We do not use cookies to collect sensitive personal information.
10. Third-Party Links and Services
10.1 Our Website may contain links to third-party websites, including marketplace platforms, payment processors, and partner services.
10.2 This Privacy Policy applies only to our Website and Services. We are not responsible for the privacy practices of third-party websites.
10.3 We encourage you to review the privacy policies of any third-party websites you visit.
10.4 When you use third-party services through our platform (such as payment gateways), you may be subject to their separate terms and privacy policies.
11. International Data Transfers
11.1 Your information is primarily stored and processed within India.
11.2 Some service providers we use may process data outside India, including cloud storage and analytics platforms.
11.3 When we transfer data internationally, we ensure appropriate safeguards are in place, such as:
- Standard contractual clauses
- Adequacy decisions by relevant authorities
- Binding corporate rules
- Recipient's participation in recognized privacy frameworks
11.4 By using our Services, you consent to such transfers as necessary for service delivery.
12. Marketing Communications
12.1 With your consent, we may send you marketing communications about our Services, industry insights, and promotional offers.
12.2 You can opt out of marketing communications at any time by:
- Clicking the "unsubscribe" link in marketing emails
- Updating your communication preferences in your account
- Contacting us directly using the information in Section 14
12.3 Even if you opt out of marketing communications, we may still send you service-related notifications necessary for account management.
12.4 We do not share your information with third parties for their direct marketing purposes without your explicit consent.
13. Updates to This Privacy Policy
13.1 We may update this Privacy Policy periodically to reflect changes in our practices, Services, legal requirements, or business operations.
13.2 When we make material changes, we will:
- Update the "Last Updated" date at the top of this policy
- Notify you via email if you are an active client
- Post a prominent notice on our Website
- Request renewed consent if required by law
13.3 We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.
13.4 Your continued use of our Website or Services after changes are posted constitutes acceptance of the updated Privacy Policy.
14. Contact Information
14.1 If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Seller Partner
Privacy Officer / Data Protection Contact
Website: https://sellerpartner.in/
Email: shireen@sellerpartner.in
Address: Mumbai, India
14.2 We will respond to your inquiries within 15 days.
15. Consent
15.1 By using our Website or engaging our Services, you acknowledge that you have read and understood this Privacy Policy.
15.2 You consent to the collection, use, disclosure, and processing of your personal information as described in this Privacy Policy.
15.3 If you do not agree with this Privacy Policy, please do not use our Website or Services.
15.4 For specific processing activities requiring explicit consent, we will obtain your separate consent through opt-in mechanisms.
16. Governing Law
16.1 This Privacy Policy is governed by the laws of India, including:
- Information Technology Act, 2000
- Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
- Other applicable data protection regulations
16.2 Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in Bangalore, Karnataka, India.